Comments on: The Ultimate Place to Market: Google, Yahoo, or Times Square NYC

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By: Ari

Ari — Fri, 22 Jan 2010 15:38:57 +0000

I think it comes down to what are the barriers to entry. If we are moving to more open ecosystems ultimately it will lead to greater availability of products and services and greater competition around features and functionality than niche based marketing trying to saturate segments that are locked into a network, carrier, device etc…Instead of Yahoo & Google. I think the more interesting story is Google and Apple, now that both of them are making heavy bets in the mobile space around content, apps and devices. Apple is still relying heavily on Apple focused apps while Google is pushing open development environment. I think its going to get ugly very soon. In terms of the physical/digital world, they are going to overlap in ways we cannot even imagine. With QR and bar codes, physical goods with digital sensors, and marketing pushing both mediums to augment each other it will become more and more seamless

By: Justin Kownacki

Justin Kownacki — Tue, 12 Jan 2010 15:10:51 +0000

Or, we could stop trying to separate digital from concrete and admit that reality is reality, regardless of which prism you view it through.

Marketing, entertainment, communication — they all take place at both ends of the spectrum, because people allocate their attention differently in each format. Let the cognitive scientists figure out which method works best for distributing which kinds of information, but don’t cut your ideas off at the knees by trying to force them into reductive boxes of awareness.

By: uberVU - social comments

uberVU - social comments — Tue, 12 Jan 2010 14:49:53 +0000

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By: Monja Uzunovic

Monja Uzunovic — Tue, 05 Jan 2010 23:27:47 +0000

1. Sto se tice odgovora na prvo pitanje,mislim da to zavisi od karaktera brenda, tj. ideje, kao i od ciljne grupe kojoj ce se ta ideja tj. brend prezentirati.Naravno,da marketing koji se koristi internetom ima svoje prednosti kao sto su: dostupnost, vremenska neuslovljenost, siroko podrucje delovanja…Ipak,jedna od prepreka moze izazvati podrucje na kom se taj brend prezentira. Jer danas jos uvek postoje podrucja u kojima koristenje internetom nije toliko popularno tj. nisu sagledane sve njegove mogucnosti,u tolikom intezitetu kao u ekonomski bolje razvijenim zemljama.U tom slucaju tradicionalni marketin bi bio mnogo kvalitetnije i uspesnije resenje.
2. Po mom misljenju, jedina veza izmedju ova dva nacina reklamiranja trebao bi da bude BREND.I digitalni , i tradicionalni marketing imaju svoju ciljnu grupu, jedno drugom su konkurencija i tako treba da ostane, jer na taj nacin mogu evoluirati nezavisno jedan od drugog i tako svojim korisnicima ponuditi bolji kvalitet.
3. Odgovori na ova pitanja ce se svakako menjati s vremenom. Jednog dana ce verovatno nastati epoha u kojoj ce digitalni nacin postati tradicionalan. A do tada mozemo samo da se prilagodimo novim tehnologijama eksponiranja, ali sa osvrtom da ce uvek postojati odredjena populacija koja ce ostati pri tradicionalnom nacinu rada.