The Ultimate Place to Market: Google, Yahoo, or Times Square NYC

5 January 2010 BY Haris Krijestorac 11 Comments

Google. Yahoo. Two Internet giants. Any company with an online presence fights to get promoted through these sites. How these sites came to be in this position is the subject of a plethora or literature. But given the competition to be on these sites, another interesting question arises: Do Google and Yahoo need to promote themselves, and if so, where do they do this?

On December 21st, 2009, I took the photo below at Times Square, New York City . In it, we see the two giants side by side, promoting themselves on large TV screens in one of the most action-packed spots in the world.

Google and Yahoo are lucrative largely because of the need to be prominent on the Internet. While their advertising themselves on Times doesn’t quite refute this premise, it does lead one to ask what is better: Being number 1 on Google or Yahoo, or being on Times Square?

Although facilitated by technology, the concept of advertising on Times Square shares many qualities of traditional one-way advertising and lacks those of interactive marketing. Interestingly, this photo suggests that the more traditional physical medium is better in this case. It shows us that even the giants of the Internet can not avoid marketing in the physical world.

This question is relevant not only to the giants of the Internet, but to all Internet marketers. What will happen to digital and physical marketing venues in the future remains to be seen. But in an age in which both venues are still thriving, companies are asking themselves how to partition their marketing efforts between these two venues.

This is a complex issue with many twists and turns… So now, perhaps more than ever, we’d love to hear some opinions and relevant experiences from readers!

When is it better to sell your brand or idea in the digital arena, and when should your marketing remain in the physical world?
In general, how should the physical and digital media interact?
How will the answers to these questions change in the future?

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11 Comments »

RyanPrucker said:

“Even Google & Yahoo Need to Advertise Somewhere-Time Square NY”
http://ow.ly/T4yW

This comment was originally posted on Twitter

# 5 January 2010 at 1:43 pm

FxForexer said:

The Ultimate Place to Market: Google, Yahoo, or Times Square NYC …: http://url4.eu/13s5w

This comment was originally posted on Twitter

# 5 January 2010 at 2:28 pm

Monja Uzunovic said:

1. Sto se tice odgovora na prvo pitanje,mislim da to zavisi od karaktera brenda, tj. ideje, kao i od ciljne grupe kojoj ce se ta ideja tj. brend prezentirati.Naravno,da marketing koji se koristi internetom ima svoje prednosti kao sto su: dostupnost, vremenska neuslovljenost, siroko podrucje delovanja…Ipak,jedna od prepreka moze izazvati podrucje na kom se taj brend prezentira. Jer danas jos uvek postoje podrucja u kojima koristenje internetom nije toliko popularno tj. nisu sagledane sve njegove mogucnosti,u tolikom intezitetu kao u ekonomski bolje razvijenim zemljama.U tom slucaju tradicionalni marketin bi bio mnogo kvalitetnije i uspesnije resenje.
2. Po mom misljenju, jedina veza izmedju ova dva nacina reklamiranja trebao bi da bude BREND.I digitalni , i tradicionalni marketing imaju svoju ciljnu grupu, jedno drugom su konkurencija i tako treba da ostane, jer na taj nacin mogu evoluirati nezavisno jedan od drugog i tako svojim korisnicima ponuditi bolji kvalitet.
3. Odgovori na ova pitanja ce se svakako menjati s vremenom. Jednog dana ce verovatno nastati epoha u kojoj ce digitalni nacin postati tradicionalan. A do tada mozemo samo da se prilagodimo novim tehnologijama eksponiranja, ali sa osvrtom da ce uvek postojati odredjena populacija koja ce ostati pri tradicionalnom nacinu rada.

# 5 January 2010 at 4:27 pm

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# 5 January 2010 at 5:02 pm

HBujas said:

What Do You Think? Where is the ultimate place to be? Google, Yahoo or Times Square NYC? http://bit.ly/4OzV69

This comment was originally posted on Twitter

# 11 January 2010 at 5:32 am

uberVU - social comments said:

Social comments and analytics for this post…

This post was mentioned on Twitter by exponentialweb: New Post! – The Ultimate Place to Market: Google, Yahoo, or Times Square NYC: http://bit.ly/4OzV69...

# 12 January 2010 at 7:49 am

Justin Kownacki said:

Or, we could stop trying to separate digital from concrete and admit that reality is reality, regardless of which prism you view it through.

Marketing, entertainment, communication — they all take place at both ends of the spectrum, because people allocate their attention differently in each format. Let the cognitive scientists figure out which method works best for distributing which kinds of information, but don’t cut your ideas off at the knees by trying to force them into reductive boxes of awareness.

# 12 January 2010 at 8:10 am

Ari said:

I think it comes down to what are the barriers to entry. If we are moving to more open ecosystems ultimately it will lead to greater availability of products and services and greater competition around features and functionality than niche based marketing trying to saturate segments that are locked into a network, carrier, device etc…Instead of Yahoo & Google. I think the more interesting story is Google and Apple, now that both of them are making heavy bets in the mobile space around content, apps and devices. Apple is still relying heavily on Apple focused apps while Google is pushing open development environment. I think its going to get ugly very soon. In terms of the physical/digital world, they are going to overlap in ways we cannot even imagine. With QR and bar codes, physical goods with digital sensors, and marketing pushing both mediums to augment each other it will become more and more seamless

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