There have been endless arguments on the effectiveness of the new wave of interactive marketing. Many educated consumers and marketers are convinced that conversations between customers and business are the future of marketing. We, the bloggers of ExponentialWeb, conducted an online poll – just to see what the people out there are really thinking. We focused less on the technologies being used, but more on the concept of social media marketing and how people feel about open and interactive communication between customers and companies.
Within the three days during which the …

Today the Heinz College of Public Policy and Management at Carnegie Mellon University is hosting an Alumni Panel entitled Social Media for Change – A conversation about its impact on business, policy and culture.

Higher education is one of the most social media savvy industries. Many universities are using major social networks to talk to students, connect alumni, promote their achievements and attract prospective students. And they do a great job. The main reason behind their success is that their audience, the students, are the most social media engaged population. Given that, universities have the freedom to try out new techniques and use social media for many different purposes. Below, I present three great examples of how universities are using social media.
1) Crowdsourcing of …

Check out the latest pictures and tweets from Pittsburgh G20 in realtime.

Due to today’s rapidly evolving online distribution channels and interactive marketing techniques, record companies are in a position to leverage these changes by staying ahead of, and not merely following the latest marketing trends. In light of this, the marketing initiatives of record companies should be based on extrapolations of current trends in the music industry, and they should produce a marketing mix that is based around around future changes in the industry.