Google. Yahoo. Two Internet giants. Any company with an online presence fights to get promoted through these sites. How these sites came to be in this position is the subject of a plethora or literature. But given the competition to be on these sites, another interesting question arises: Do Google and Yahoo need to promote themselves, and if so, where do they do this?
On December 21st, 2009, I took the photo below at Times Square, New York City . In it, we see the two giants side by …

Are We Questioning the Academic Validity of Wikipedia?

Like many of my fellow students, when I’m working on an assignment that requires some research, Wikipedia is often the first place I’ll go for an overview of a topic. More often than not, I do so under the pretense of a disclaimer that Wikipedia can not be cited as a source. As a result, Wikipedia is often not seen as an acceptable academic source.
In spite of this, we still keep coming back to Wikipedia for an overview of the topic. I and …

Due to today’s rapidly evolving online distribution channels and interactive marketing techniques, record companies are in a position to leverage these changes by staying ahead of, and not merely following the latest marketing trends. In light of this, the marketing initiatives of record companies should be based on extrapolations of current trends in the music industry, and they should produce a marketing mix that is based around around future changes in the industry.

If ExponentialWeb was around on the 22nd of July 2009 I would have blogged about that. Since it was not, you have to excuse my two-month delay. On that day, Amazon bought Zappos and in the same day a video with Amazon’s Founder and CEO, Jeff Bezos talking about the acquisition was released.

The blank stare I receive after telling any friend or relative what I’m studying has become a cliche among me and my fellow Information Systems students. When I first started in the field as an undergraduate 4 years ago, many of us didn’t even both using the term ‘Information Systems’, calling ourselves Computer Science majors or at least defining ourselves in terms of our relation only to CS.