Google. Yahoo. Two Internet giants. Any company with an online presence fights to get promoted through these sites. How these sites came to be in this position is the subject of a plethora or literature. But given the competition to be on these sites, another interesting question arises: Do Google and Yahoo need to promote themselves, and if so, where do they do this?
On December 21st, 2009, I took the photo below at Times Square, New York City . In it, we see the two giants side by …
Today the Heinz College of Public Policy and Management at Carnegie Mellon University is hosting an Alumni Panel entitled Social Media for Change – A conversation about its impact on business, policy and culture.
Higher education is one of the most social media savvy industries. Many universities are using major social networks to talk to students, connect alumni, promote their achievements and attract prospective students. And they do a great job. The main reason behind their success is that their audience, the students, are the most social media engaged population. Given that, universities have the freedom to try out new techniques and use social media for many different purposes. Below, I present three great examples of how universities are using social media.
1) Crowdsourcing of …
Check out the latest pictures and tweets from Pittsburgh G20 in realtime.
Due to today’s rapidly evolving online distribution channels and interactive marketing techniques, record companies are in a position to leverage these changes by staying ahead of, and not merely following the latest marketing trends. In light of this, the marketing initiatives of record companies should be based on extrapolations of current trends in the music industry, and they should produce a marketing mix that is based around around future changes in the industry.
