Over the last two months, we have been working together with IABC to prepare the first student-edited version of the Student Connection e-Newsletter. The newsletter has recently been published, and we are very happy with the result. For the ones who are not aware, IABC is a top-class association for business communicators with 16,000 members across the world.
The newsletter features great articles on the topic of social media marketing. We are particularly proud to present you the following two works of distinguished Carnegie Mellon University faculty members:

The Media May …

Today the Heinz College of Public Policy and Management at Carnegie Mellon University is hosting an Alumni Panel entitled Social Media for Change – A conversation about its impact on business, policy and culture.

Higher education is one of the most social media savvy industries. Many universities are using major social networks to talk to students, connect alumni, promote their achievements and attract prospective students. And they do a great job. The main reason behind their success is that their audience, the students, are the most social media engaged population. Given that, universities have the freedom to try out new techniques and use social media for many different purposes. Below, I present three great examples of how universities are using social media.
1) Crowdsourcing of …

Check out the latest pictures and tweets from Pittsburgh G20 in realtime.

Due to today’s rapidly evolving online distribution channels and interactive marketing techniques, record companies are in a position to leverage these changes by staying ahead of, and not merely following the latest marketing trends. In light of this, the marketing initiatives of record companies should be based on extrapolations of current trends in the music industry, and they should produce a marketing mix that is based around around future changes in the industry.